5 Best CRM for Lead Generation to Boost ROI

5 Best CRM for Lead Generation to Boost ROI

Using the best CRM for lead generation goes a long way in predicting the success of your business. Think about it: With your hands on the right tools, you boost your sales’ team performance and improve your baseline—profits. One challenge is that there are numerous CRM tools in the market and choosing the right one can be quite challenging. 

You need to consider a lot of factors and tailor your choice to the one that best meets your requirements. This article shows you a curated list of top CRM for lead generation that can catapult your business to the next level. 

What is the Best CRM for Lead Generation CRM? 

Before you dive into choosing the best CRM for your business, understand what a lead generation CRM is. Consider a situation whereby you want to expand your customer base and boost your sales. You have one question to answer and which is: How on earth do you find your potential customers? That is where you leverage a great lead management CRM.

Thanks to lead generation software, you combine the power of customer relationship management with the magic of lead generation, and launch your business into a higher world of profits. Working with the right tool helps you to seamlessly collate and organize all the relevant information about your leads, track their interactions, preferences, and progress through the sales pipeline.

Why Do You Need to Care About Best CRM for Lead Generation?

If you want to streamline and optimize your sales process, you need to use the right CRM tool. Plus, you seamlessly capture, nurture, and convert leads effectively using the ideal CRM for lead generation. 

What about the possibility of enhancing your customer relationships with personalized interactions or tracking and analyzing data before making a decision? There’s a whole lot you can achieve with the right lead generation CRM. 

Another valuable reason why you need the best CRM for lead generation is to boost you return on investment (ROI) and enhance your productivity.

So what do you look out for in the best CRM software for lead generation? It’s simple. You want a CRM that: 

  • Offers third-party integration.
  • Provides top-notch customer support. 
  • Allows workflow automation.
  • Runs lead management. 
  • Works well with social media platforms. 
  • Supports customizations.

Want to find out more? Keep reading. 

1. Salesflare

What’s Special About It?

If you’re a small or medium-sized B2B company owner, Salesflare (a Google partner) is your go-to CRM lead generation software. You get values that include prompt automated follow-up, seamless sync with Gmail or Office 365 in automatic tracking of leads, and affordable pricing options. It’s everything you want in a CRM software. Selling more with less effort is what Salesflare is all about. You can depend on its simplicity and the perks it offers to increase your business’s revenue.


  • Offers a user-friendly interface.
  • Automates data entry.
  • Provides seamless integration with popular tools.
  • Supports contact management.
  • Does task and activity tracking.
  • Scores and prioritizes lead.
  • Tracks email and communication.
  • offers reporting and analytics capabilities.


  • Charges higher pricing compared to some competitors.
  • Faces integration limitations with certain software or platforms.


Salesflare’s charges start at $29 up to $99 per month for one user with access to different functionalities. Plus, it offers a 30-day free trial period that doesn’t entail credit card or training. 

2. HubSpot CRM

What’s Special About It?

If you’re looking for a free sales tool for your small business, embrace HubSpot CRM. It automates the entire process and you can get right into using it without any technical know-how. HubSpot CRM is a great tool for managing your customer relationships and growing your business.  Use the software to connect with your website visitors in real time and answer their questions, convert them into leads, or close deals. 

What’s more? You can see when someone opens your email or clicks on a link, and follow up at the right time. And the best part is that HubSpot CRM is free for any number of users and contacts. So you can get started today and see how it can help you grow.


  • Charges no cost for the main CRM software.
  • Sends instant alerts on lead activities. 
  • Allowed for customized email campaigns functionality for prospects and clients. 
  • Offers seamless integration with various tools
  • Uses a smart chatbot function for customer support


  • Charges a high price for per-user plans for small businesses.
  • Runs one email per contact


It offers free CRM tools at no charges. You can manage up to 1,000,000 contacts without any limits on users or customer data for free. If you want to get the HubSpot CRM suite that includes sales, comprehensive marketing, CMS, customer service, and operations software, you start with the professional tier that costs $1,600 per month. 

3. Zoho CRM

What’s Special About It? 

If you’re looking for a CRM that is multifunctional, Zoho CRM is your best plug. With it you manage your contacts, leads, sales and marketing activities in a simple and efficient way. You can easily set up your email marketing, manage your lead, and check your analytics. Zoho CRM allows you to customize your CRM interface, workflows, fields and modules to suit your business needs and preferences. 


  • Offers free plans. .
  • Charges affordable fees compared to its competitors.
  • Allows automation on all its plans..
  • Allows multiple integrations with other software, including, Zoho Desk, Zoho Books, MailChimp, Google Analytics, and more. 
  • Runs a user-friendly interface. 


  • Activates AI features on advanced plans.  
  • Offers a handful of custom fields.
  • Supports no integrations for its free plan.


Zoho CRM varies its pricing, depending on the plan you’re opting for and your billing cycle. Choose from any of its Free, Standard, Professional, Enterprise or Ultimate plans. Plus, you can start with the 30-day free trial of any paid edition. Remember that you can’t do any intergeneration with the free plan. 

For the standard plan, you pay $14 per user, per month if you choose the annual billing cycle. With this plan you can intergeneration with other third-party apps (up to 10), check email insight, among others. The highest plan is the Ultimate which attracts a $52 per user, per month if you select the annual billing cycle. To find out more about Zoho CRM’s pricing, kindly visit its official website.

4. Salesforce Sales Cloud

What’s Special About It? 

If you prefer a cloud-based CRM solution that can help your business, Salesforce Sales Cloud is your best option. With this CRM, you explore your customer data, sales activities, and reports from anywhere, on any device of your choice. Do you value simplicity? Then choose Salesforce Sales Cloud CRM. Automate your sales processes, workflows, and approvals with drag-and-drop functionality. Plus, you can use the CRM to generate more leads and eventually turn them to your faithful customers using different integrations such as social media, email marketing, or. web-to-lead. Then if you find managing your opportunities, accounts, contacts, and contracts quite challenging, Salesforce Sales Cloud is here to help you out.


  • Is flexible and allows several customizations.
  • Provides seamless integration with over 1,000 other platforms.
  • Offers more sophisticated analytics and reporting tools, including dashboards, custom reports, sales forecasting, and AI-powered insights. 
  • Gives a free 30-day trial and a free plan for up to three users. 


  • Charges more fees than its competitors.
  • Requires time to set up and learn.
  • Takes time to maintain.


A lot of factors, including number of users, and add-ons determine the exact amount you pay to use the Salesforce Sales Cloud CRM. The least premium plan is the Starter package that attracts a $20 per month, per user and allows up to 10 users. Take care of your contact management, email integration, lead management, and opportunity management. If you need more advanced features, opt for the professional, enterprise,nor unlimited plans. For more information about Salesforce Sales Cloud pricing, visit the official website. 

5. Marketing 360

What’s Special About It? 

Marketing 360 another cloud-based CRM solution gives you everything you need to manage and grow your business online. The platform is a great solution for your small business if you want a simple and powerful CRM that can adequately manage your online presence. Quickly find lead,. nurture them, and turn them to your loyal patrons. 

Also, Marketing 360 allows you to create fully-customizable business websites, manage local listings, send SMS marketing, and more. From providing paid search management, organic sales and keyword rankings, remarketing, to retargeting ads, the platform proficiently takes care of your CRM needs. 


  • Provides on-demand services, such as web design, content creation, SEO, video production, and more. 
  • Offers tools that boost organic SEO and keyword rankings. 
  • Allows users to recapture visitors who left your website without converting with remarketing and retargeting ads.
  • Offers a free trial and a free plan for up to three users.


  • Runs a platform that’s not user-friendly.
  • Caters for customers in North America use only. 
  • Does not offer support on the weekends or 24/7.


  • Free. With this plan,  you can add up to three users and access basic features like CRM, email marketing, SMS marketing, forms, payments, and more. You can also access free account tools like website builder, logo maker, video maker, and more.
  • Starter. If you want to add up to 10 users, opt for the Starter plan. You pay $25 USD/user/month (billed annually) and enjoy features, including all the features of the Free plan plus additional features like social media management, local listings management, reputation management, and more.
  • Growth. This plan is best for you if you have up to 25 users to add on the platform. Get ready to pay $50 USD/user/month (billed annually). It includes all the features of the Starter plan plus additional features like content marketing, SEO, lead generation, and more.
  • Pro. This plan is for up to 50 users and costs $75 USD/user/month (billed annually). It includes all the features of the Growth plan plus additional features like remarketing, retargeting ads, sales forecasting, and more.

Overview of the 5 Best CRM for Lead Generation

The 5 powerful CRM tools enhance your lead generation process, and help you to capture, track, and nurture your leads effortlessly. Enjoy advanced features like lead scoring, automated follow-ups, and intelligent lead routing. Maximize your sales potential with robust analytics and reporting capabilities.

These CRM lead generation software offer you easy integration with popular marketing platforms, where you get better results for your marketing strategy. Boost your productivity, close deals faster, and skyrocket your revenue.

How to Choose the Best CRM for Lead Generation

In this article you have the 5 best CRM for lead generation. To know which one of them is ideal for you,

  • Look out for compatibility with your existing systems and software.
  • Confirm the ideal tool allows for the customization options that suit your specific lead generation needs.
  • Prioritize user-friendly interfaces for ease of use.
  • Consider integration functionalities with other marketing tools.
  • Check for features such as lead scoring.
  • Consider the cost to be sure you’re not offshooting your budget.

Pros & Cons of the 5 Best CRM for Lead Generation

Wondering what are the ups and downs of the 5 best CRM for lead generation? Wonder now more. 


  • Offer an effective lead generation process.
  • Help capture, track, and nurture leads.
  • Provide advanced features like lead scoring and automated follow-ups.
  • Enable intelligent lead routing
  • Offer robust analytics and reporting capabilities.
  • Easy integration with marketing platforms.
  • Enhance productivity and sales potential.


  • Require customization to meet specific business needs (Not all, though). 
  • Have potential for technical issues or glitches.
  • Require cost of implementation and ongoing subscription fees.
  • Rely on internet connectivity for cloud-based CRMs.

Pro Tips

You’re about to launch your business into a greater dimension of ROI. Remember to: 

  • Customize fields and workflows to align with your lead generation process.
  • Set up automated lead nurturing campaigns.
  • Utilize lead scoring to prioritize and focus on high-quality leads.
  • Integrate your CRM with marketing automation tools for easy data flow.
  • Regularly analyze and optimize your CRM data for improved lead generation.
  • Train your team on CRM usage and best practices.


Your business is ready for a great haul of profits. Attract customers with the right tools and boost your ROI. 

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